Marketers Need to Own Their Tech Decisions

See on Scoop.itCustomer Experience vgmoreno

The marketing team’s role within a company, particularly that of the CMO, has evolved drastically over the last year. Being able to market in its most traditional sense is no longer the key: businesses expect marketers to become digital and technology leaders.The marketing department now consists of technology builders, who have to create new channels (websites, mobile apps, Facebook apps, etc), implement new tracking systems (marketing automation, CRMs, mobile analytics) and integrate the Topic: Digital Marketing.

See on www.cmswire.com

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