Why Marketing will Never be Replaced but What Every CMO Must Change

See on Scoop.itCustomer Experience vgmoreno

As businesses become more social, there have been a lot of articles about marketing. Some have spoken about the need for marketing and IT to get together, if not even merge in some way (See the Forbes article last month). Others have proclaimed the end of the CMO’s position altogether, including the infamous piece by IMD’s President Dominique Turpin last year “The CMO is Dead ..… Welcome to the CCO”.

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