Using Customer Journey Maps to Improve Customer Experience

See on Scoop.itCustomer Experience vgmoreno

Following on the first article on defining customer experience, this second installment looks at the first essential step of improving the experience you deliver, which is mapping out your customer journey.

Vicente G. Moreno‘s insight:

T otro más. Este es más clásico y más antiguo pero ilustrativo e inspirador.

See on blogs.hbr.org

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